The opportunity
Help Keap and other marketing automation users see what they could build with PlusThis through real campaigns from respected experts.
PlusThis / Lead generation & conversion
Campaigns
of the Titans
Turning expert-led education into demand for PlusThis.
10,000+Leads generated
$1M+Campaign-attributed revenue
3Volumes released
Cumulative results across three volumes. Revenue attributed through WickedReports.
Visit the original campaign site
My role
I conceived the campaign and built it from start to finish: contributor relationships, guide creation, landing page, ads, webinars, walkthrough videos, and delivery and nurture automation.
Useful content.
A complete marketing engine.
I personally developed relationships with contributors, with support from our agency-side coaches, and turned their campaign examples into a resource small business owners could apply.
Creating the content was only part of the work. The goal was to generate free trials, so I built the marketing engine around it: acquisition, delivery, education, and conversion. The resource had to be helpful enough to earn trust and motivating enough to get prospects using PlusThis.
Original pages from the guide. Select a page to see it in detail.
From download to free trial
- 1
Sign up
Request the guide through the landing-page form.
- 2
Thank-you page
Learn what to expect and what happens next.
- 3
PDF delivery
Receive the requested resource by email.
- 4
Educational nurture
Get more context and value over the following days.
- 5
Free-trial invitation
Start using PlusThis to put the ideas into practice.
Evergreen offer: 20% off when starting a trial within one week of downloading.
Built to stay relevant.
I released three volumes to keep the campaign examples fresh, avoid outdated material, and help maintain strong lead flow.
Demonstrate value first.
Helping prospects solve a real problem made them more willing to take the next step. They had already experienced the value before being asked to use the software.
Results backed by attribution
Across the three volumes, Campaigns of the Titans generated more than 10,000 leads and over $1M in campaign-attributed revenue. WickedReports attributed revenue to the email campaigns and ads tied to Campaigns of the Titans.
