DAS Technology / Demand generation
Turning Marketing Into More Revenue
Outcome
+112% marketing-sourced MRR
So, what do you do?
I help companies figure out how marketing can actually help them grow.
Sometimes that means strategy.
Sometimes it means rebuilding the marketing engine.
Sometimes it’s hiring a better team, fixing the CRM, launching a campaign, changing the message, analyzing the numbers, or asking:
“Why exactly are we doing this?”
I’ve spent 15+ years doing all of those things.
I’m Bryce — a marketing leader, builder, problem solver, and increasingly enthusiastic AI experimenter.
Selected impact
+112%Marketing-sourced MRRDAS Technology · $194K to $413K in one year
+80%Qualified leadsDAS Technology · marketing-qualified leads
$30K → $217KSaaS MRR growthPlusThis · over my tenure
~3×Event marketing ROIDAS Technology · ~$1M investment, based on first-year MRR
Strategy meets execution
Less theory. More “here’s what happened.”
A few examples of the kind of work I like best: messy problems, clear goals, and measurable improvement.
Marketing automation / Lifecycle
Building the Systems Behind the Marketing
Outcome
10+ years building marketing systems
Selected work
A closer look at the work.
Websites, campaigns, and the systems connecting them.
Find the growth opportunity
Connect business goals, customer understanding, and marketing strategy. Focus on what can make a measurable difference.
Build the systems behind it
CRM, automation, lifecycle campaigns, reporting, and attribution. Make the work easier to execute and easier to measure.
Give the team a clear path
Hire, coach, and lead. Bring marketing, sales, product, and customer success together around the same goals.
Looking ahead. Building what’s next.
A marketer’s mindset.
A builder’s drive.
I’m exploring how AI can help small, capable teams accomplish more.
Research, campaign ideas, creative development, sales collateral, data analysis, and rapid prototyping — always connected to the strategy behind the work.
See what I’m building with AI
A little more human
Hi, I’m Bryce.
Based in Arizona. Fifteen-plus years in marketing. Usually thinking about a board game.
I enjoy turning complicated marketing problems into understandable plans — and moving between strategy and execution to make them happen.
Get to know meWhat’s next?
Let’s talk about
what you’re building.
I’m looking for my next marketing leadership role.