Selected work / Content marketing

I turn ideas into articles, videos, and campaigns that move buyers to act.

Explore a selection of content I planned, wrote, filmed, edited, and built, from executive articles and product demos to complete campaigns.

Strategy · Writing · Video · Creative direction · Distribution

Auto Dealer TodayYour Dealership Is Being Judged by AI Search
Original published Auto Dealer Today article screenshot
Executive ghostwriting Original PlusThis animated explainer video thumbnail
  1. 1

    Plan

    Define audience, goals, and key messages.

  2. 2

    Create

    Write, design, and produce across formats.

  3. 3

    Direct

    Guide creative and technical execution.

  4. 4

    Distribute

    Launch across channels and enable the field.

  5. 5

    Improve

    Learn, refine, and expand what works.

Integrated campaign

One topic. A complete campaign.

DAS AI Visibility Kit

A live webinar became a practical resource kit for dealership owners, general managers, sales managers, and senior leaders seeking visibility in AI search.

I owned the project from idea through implementation: the educational webinar, PDF guide, 100+ assessment prompts, replay and resource page, lead-capture landing page, promotional emails, paid ads, automated nurture, and sales follow-up offering tailored guidance.

The webinar launched the campaign. Ongoing paid promotion and website discovery brought visitors to the kit.

Original AI Visibility Kit graphic
Lead-capture landing page
Resource-library placement
Webinar promotion
  1. Live webinar
  2. Resource kit
  3. Automated nurture
  4. Guided conversation

Product education

Making complex tools useful.

Tool pages and implementation demos across a library of 70+ marketing automation tools.

PlusThis supported marketing CRMs including Keap, ActiveCampaign, HubSpot, and others. I built tool pages and recorded demos explaining both the business value and how to implement the tools.

I selected practical use cases, configured examples in the CRM, recorded and edited the demos, uploaded to Wistia or YouTube, and coordinated with product to place videos inside the app.

People found the content through implementation searches, public tool pages, and in-app guidance. Focused demonstrations kept unnecessary CRM complexity out of the way.

Evergreen expiring offers

The supplied tool-page example explains personalized deadlines, links, and countdown timers.

PlusThis evergreen dynamic deadlines tool page

Implementation demo

Infusionsoft - Smart Links Tool

A separate tool demonstration using a practical CRM use case.

Watch on YouTube

Writing & executive ghostwriting

A credible voice for technical expertise.

Published Auto Dealer Today feature

Executive ghostwriting

Your Dealership Is Being Judged by AI Search

I conceived, researched, and wrote the full piece using industry knowledge and company insights. Published under Alex English’s byline, it was designed to build third-party credibility and executive authority.

Read article
DAS Technology

Industry perspective

Industry perspective

Five Trends That Will Reshape Automotive Marketing in 2027

The CEO suggested the general topic. I researched and wrote our perspective in a product executive’s voice.

Read article
DAS Technology

Press release

Press release

DAS Technology Earns Multiple Industry Honors for AI-Native Automotive Innovation

I wrote the release to connect company recognition, product innovation, and executive messaging.

Read article

Customer stories

Customer stories sales could use.

Rebecca Coates, Operations Manager at Bob Stall Chevrolet

Watch on Vimeo

Only two or three older testimonial videos were available, scattered across different locations. I saw an opportunity to create a more useful library of customer stories.

I selected customers, developed interview questions, personally interviewed and filmed customers, edited the footage, uploaded to Vimeo, and built testimonial pages.

Sales could share relevant stories based on a prospect’s OEM or the solution being considered.

View the testimonial experience

Video for different moments

Video for different moments.

Different production approaches for product explanation, partner perspectives, live education, and focused answers.

Animated explainer

PlusThis: The #1 Marketing Automation Toolkit

I led concept-to-completion production, storyboarding, and design collaboration with a vendor.

Watch on YouTube

Partner-created content

Marketing Tech - PlusThis Favorites - SMS Conversations & Facebook Audiences

Content I had partners create on our behalf.

Watch on YouTube

Live education

10 Reasons to Try PlusThis If You Are a Keap or ActiveCampaign User

High-level education around PlusThis tools.

Watch on YouTube

FAQ campaign

Most Frequently Asked Questions Answered

A polished video campaign answering frequently asked questions.

Watch on YouTube

Email & nurture

Content that continues the conversation.

Deliver the resource. Welcome the subscriber. Offer a useful next step.

The Best of Campaigns of the Titans email delivers the requested resource, welcomes subscribers, introduces PlusThis, and points readers toward additional resources.

It connects the initial download to continued education and further exploration of the product.

Explore Campaigns of the Titans

Leadership

How I led the content operation.

Set priorities

Connect audience needs, business goals, and the message.

Build and delegate

Combine hands-on creation with vendors, partners, and production support.

Coach and approve

Guide creative execution and keep the work clear and consistent.

Publish and follow through

Connect content to distribution, product guidance, nurture, and sales use.