The opportunity
Build awareness, likeability, and trust before prospects were ready for a sales conversation. Give people useful ideas, credible customer perspectives, and a clearer sense of the people behind the business.
PlusThis & DAS Technology / Social content
Social content built to earn attention and trust.
Examples of the social content I created and directed, and the strategy behind the messages, formats, and platform choices.
My role
At PlusThis, I owned the full process from strategy through implementation.
At DAS Technology, I directed content creators through strategy, ideation, creative direction, and approvals. I also used AI to identify webinar clips, reviewed the selections, and either handled the edits or delegated production.
Match the content to the audience and platform.
The goal was consistent across channels: build familiarity and trust. The presentation changed to fit how we wanted to connect with each audience.
Photo-led event coverage and real moments made the brand more approachable.
Thought leadership and educational content connected expertise with customer challenges.
A mix of testimonials, carousels, video, and event coverage built familiarity and trust.
Different formats. A shared purpose.
Video, carousels, customer stories, and real-world moments gave audiences different ways to connect with the brand and build trust.
