DAS Technology / Director of Marketing

My Work & Results
at DAS Technology

Rebuilding the team, systems, and campaigns behind a stronger marketing engine.

May 2025 – August 2026

01 / Summary

The starting point

An outdated web presence, inconsistent campaigns, and a fragmented team—following a disappointing performance at the company’s biggest revenue-driving event.

What I built

A more aligned team and consistent lead engine: modernized websites, relaunched ads, recurring webinars, stronger automation, and record-setting NADA results.

02 / Timeline

Key Initiatives & Milestones

Scroll through the milestones. Select an image to see it in full.

May 2025 · Early priorities

Rebuild the foundation

Restructured the website, helped initiate the HubSpot transition, and streamlined content production and approvals.

Summer–Fall 2025

Strengthen the team and content pipeline

Led marketing for the Ultimate 20 Summit, a premier client event. Launched dealer thought leadership, and hired and trained a marketing manager by late fall.

Fall–Winter 2025

Prepare for NADA: a $1M event program

Helped lead preparations for a $1M program at NADA, a major automotive industry event: booth design, event microsite, demo registration, direct mail, sales training, and the Allegiant Stadium experience.

Q1 2026 · NADA

Standout milestone

Deliver record-setting event results

Led marketing execution and follow-up. NADA SaaS MRR exceeded the previous two years combined; total event-sourced MRR more than doubled.

NADA pitch competition winner

$144K MRRNADA SaaS

$178K MRRTotal event-sourced

~3,000Party registrations

Q2 2026

Turn momentum into ongoing demand

Expanded webinars and landing pages, added automated website demo booking, and prepared the next Ultimate 20 Summit client event.

Explore the Ultimate 20 site ↗

July–August 2026

Build a repeatable testimonial engine

Personally scheduled, conducted, recorded, edited, and published dozens of customer video interviews—and built the website experience to showcase them. Continued leading AI search strategy, website modernization, and paid campaign growth.

Explore the testimonial library ↗

03 / The Team

Leading a Small, Versatile Team

Linda Townsend

Marketing Manager
Hired and trained

Garrett Staehs

Graphic Designer

Cali Jay Dorus

Data & Lead Generation

I aligned workloads with individual strengths, coached execution, and owned creative review and executive approvals with the CEO and founder.

Shared leadership across events
Co-led the events team with Erin Aker, supported by marketing associate Kayla Thomas.

04 / My Execution

A Hands-On Marketing Leader

Our small, nimble team needed a director who could coach, build, and execute. I created alongside the team, then turned the work into repeatable processes I could delegate and coach.

Web & lifecycle

Websites, landing pages, emails, and automation sequences.

Advertising creative with audience targeting

Paid campaigns

Copy, imagery, creative, and targeting.

Trade-show booth with signage and brochures

Events & sales

Booth concepts, signage, collateral, direct mail, and vendor management.

Video camera, microphone, and editorial content

Content & authority

Thought leadership, video, and press release contributions.

Hands-on example

Dozens of video testimonials. End to end.

I scheduled customers, conducted and recorded interviews, edited and published the videos, and built the website experience to showcase their stories.

05 / The Results

A stronger engine. Measurable growth.

+112%

Marketing-sourced MRR

Approximately $194K → $413K

+80%

Marketing-qualified leads

More qualified demand across the marketing engine.

21 of 25

Lead sources improved

Gains across the vast majority of tracked channels.

What’s next?

Think I could be a fit for your team?

Reach out to discuss your marketing leadership needs.

Get in touch ↗