Helping Scale a SaaS Business

The opportunity

At PlusThis, my role grew far beyond running campaigns. I helped shape marketing strategy, partnerships, customer education, product direction, and eventually broader company operations.

The challenge was building sustainable growth for a specialized, bootstrapped SaaS business.

Building a stronger growth engine

Over time, we built a much stronger growth engine around content, automation, partnerships, webinars, courses, and lifecycle marketing.

Education that supported growth

I created webinars, courses, guides, and campaigns that generated millions in attributed revenue. That included breaking down real marketing automation campaigns so customers could understand and apply them.

Partnerships that expanded reach

I built and managed agency, implementer, and affiliate partnerships that generated millions in revenue.

Leadership across the business

As General Manager, the full team reported to me, including marketing, product, and customer success. I hired, trained, and coached team members across marketing, support, and product.

The result

I helped grow the business by connecting marketing with customer education, partnerships, product strategy, and team leadership.