A lot of marketing problems are really systems problems.
For more than 10 years, I’ve built and managed marketing automation and lifecycle systems across platforms including Keap, HubSpot, ActiveCampaign, Ontraport, and HighLevel.
That work has included CRM implementations, lead nurturing, segmentation, lifecycle campaigns, reporting, funnel design, and connecting marketing activity to the customer journey.
Start with the customer journey
At PlusThis, I built customer journeys and marketing automation strategies for businesses using Keap and related tools. Campaigns, education, and follow-up needed to work together.
Make the infrastructure support the plan
At DAS Technology, I helped migrate marketing operations into HubSpot, improve CRM and reporting workflows, support a rebrand, and move the website from WordPress to Webflow.
The goal was stronger visibility into lead performance and a clearer connection between marketing activity and sales outcomes.
Keep improving what matters
Better data helps teams make better decisions. At DAS, work across lead sources, reporting, CRM, and demand generation supported improvement in 21 of 25 tracked lead sources.
Building marketing automation and lifecycle systems.
I’ve always believed the systems behind the campaigns matter just as much as the campaigns themselves.
